About the Company: With more than 24 years of experience building innovative digital products and solutions, Tavant provides impactful results to its customers. It has been the frontrunner in driving digital innovation and tech-enabled transformation across a wide range of industries, such as Fintech, Manufacturing, AgTech, Media & Entertainment, and Retail in North America, Europe, and Asia-Pacific. Ours is a challenging workplace where teams are diverse, competitive, and continually searching for tomorrow's technology and brilliant minds to create it. Furthermore, we do not focus just on what we do - we also care about how we do it. So, bring your talent and ambition to make a difference. We will create a world of opportunities for you.

About the Role: Job Description:Job Summary: Tavant seeks a senior marketing executive to lead branding and marketing for our Data, AI and Analytics business. This role requires experience in developing and positioning a brand for IT Services, ideally with understanding of the data and AI services and product space, and with comprehensive skills in analytics-driven marketing, managing public relations, developing analyst relationships, and executing strategic marketing partnerships. The right individual will thrive in a high-growth and fast-paced environment and bring a passion for advancing a true leader in the highly dynamic IT services space.

Key Responsibilities: Strategic Planning and Execution: Develop and implement strategic marketing plans that support business objectives and increase market share. Branding and Analyst Relations: Elevate Tavant’s market presence through strategic analyst engagements, ensuring our services and solutions are well-represented in industry analyses and reports. Public Relations: Oversee public relations strategies, manage press releases, handle media relations, and build relationships with key industry journalists and influencers. Lead Generation: Design and execute innovative lead generation campaigns to cultivate a robust pipeline of new prospects. Partner with Pre-Sales: Team up with our pre-sales and solution leader teams to continually enhance our offers and vale propositions, thinking customer back Customer Engagement: Develop marketing campaigns for existing customers to enhance awareness of new services and solutions, driving retention and loyalty. Partnership Marketing: Collaborate with strategic partners to create co-marketing strategies that leverage joint capabilities and expand market reach. Campaign Analytics: Utilize advanced analytics to assess campaign performance and adapt strategies to maximize effectiveness. Market Research: Conduct ongoing market research to stay ahead of industry trends and adjust marketing strategies accordingly. Reporting: Regularly report to senior management on marketing performance, providing insights and recommendations for continuous improvement.