About the Company: Birlasoft, a global leader at the forefront of Cloud, AI, and Digital technologies, seamlessly blends domain expertise with enterprise solutions. The company’s consultative and design-thinking approach empowers societies worldwide, enhancing the efficiency and productivity of businesses. As part of the multibillion-dollar diversified CKA Birla Group, Birlasoft with its 12,000+ professionals, is committed to continuing the Group’s 170-year heritage of building sustainable communities.

About the Role: We are looking for a Senior Marketo Developer to lead the design, development, and optimization of advanced marketing automation solutions. This role requires deep technical expertise in Marketo, hands-on API integration experience, and the ability to architect scalable workflows that align with sales and marketing processes.

Key Responsibilities: Design, build, and optimize complex Marketo programs, nurture streams, and lead scoring models.Develop and maintain dynamic content, snippets, tokens, and program templates.Develop custom integrations using Marketo REST/SOAP APIs and LaunchPoint connectors.Ensure seamless data flow between Marketo, Salesforce, and third-party systems.Maintain data hygiene, enrichment, and normalization across platforms.Architect scalable solutions for lead lifecycle, routing, and attribution.Monitor system performance, troubleshoot sync/API issues, and resolve campaign execution errors.Conduct unit, integration, and regression testing for new solutions.Provide technical documentation, best practices, and mentor junior developers.